“Metrics are important to everyone, but the result is the only thing that matters in the end.”

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Digital Marketing

Content Marketing – What is it and how to work with it?


Content Marketing is an extremely popular term these days. However, it exists since the birth of the internet. In its overall concept, content marketing means producing highly relevant content for…

Affiliate Programs – How to Make Money with them?


For those who work with digital marketing, the term “affiliate programs” probably rings a bell. However, few marketers use affiliate programs as a way to monetize traffic to their websites…

How to advertise on Facebook and Launch Your First Campaign


Those who work with Digital Marketing know how important it is to use social media to engage with the audience. What many don’t know, or seem not to accept, is that…

Lead Generation

Lead Generation – B2C Business Strategies


Nowadays, lead generation is one of the most sought-after services, either by professionals and companies. What used to be called prospects or contacts, today is called leads. The goal and…

TIMELESS Watches

Timeless Watches – Challenges of Launching a Brand of Luxury Watches


In the last 11 months, my partner Regina Santana and I have been working on a new project which we were fortunate to officially launch this week: Timeless Watches, the…

Perseverance and Persistence: Fundamental Keys to Success

Perseverance and Persistence: Fundamental Keys to Success


When people talk about business and success, they inevitably speak of perseverance and persistence. In the digital and non-digital worlds, there are many examples of successful cases of entrepreneurs who…

8 Biggest Mistakes Made In Digital Businesses


Over the last decade, I have had the opportunity to talk to great entrepreneurs of all kinds. Whether they are entrepreneurs focused on digital, physical, or other businesses, they all…