Paulo Faustino

When we talk about content marketing or inbound marketing, we are always talking about content production. While both strategies are really important when it comes to generating traffic, qualified leads…

After talking about content marketing in the last article, it is now time to talk about inbound marketing, another extremely popular term on the internet along with outbound marketing. In…

Content Marketing is an extremely popular term these days. However, it exists since the birth of the internet. In its overall concept, content marketing means producing highly relevant content for…

For those who work with digital marketing, the term “affiliate programs” probably rings a bell. However, few marketers use affiliate programs as a way to monetize traffic to their websites…

Those who work with Digital Marketing know how important it is to use social media to engage with the audience. What many don’t know, or seem not to accept, is that…

Nowadays, lead generation is one of the most sought-after services, either by professionals and companies. What used to be called prospects or contacts, today is called leads. The goal and…

In the last 11 months, my partner Regina Santana and I have been working on a new project which we were fortunate to officially launch this week: Timeless Watches, the…

When people talk about business and success, they inevitably speak of perseverance and persistence. In the digital and non-digital worlds, there are many examples of successful cases of entrepreneurs who…

Over the last decade, I have had the opportunity to talk to great entrepreneurs of all kinds. Whether they are entrepreneurs focused on digital, physical, or other businesses, they all…